Fake Hotel Bookings: An Underestimated Problem

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Fake Hotel Bookings in Dubai: A Hidden Threat to Middle East Hospitality The Rise of Online Bookings – and the Risks Behind It Dubai and the wider Middle East have seen explosive growth in tourism and business travel. Online booking platforms promise convenience and increased occupancy – but they also open the doors to fraud.…

What’s Changing in the Advertising Industry in 2025? A Look at Trends and Innovations

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The Future of Advertising in 2025: Key Trends for Dubai and the Middle East The advertising landscape in 2025 is undergoing a transformative shift. As technology evolves and consumer behavior changes, businesses in Dubai, the UAE, and across the Middle East must adapt their marketing strategies to remain relevant and competitive. Forward-thinking brands that embrace…