Before discussing layouts, define the job your website needs to do. A useful brief helps your agency estimate the work and makes design decisions easier.
Start with your audience
Identify who needs the site and what they are trying to decide. A local service business, a B2B consultancy and a product retailer need different information and journeys.
Define one primary action
Choose the most useful next step: an enquiry, an appointment request, a purchase or a qualified consultation. Secondary actions can support visitors who are not yet ready.
List the content you already have
Collect approved service descriptions, brand files, project examples and photography. Identify missing material early. Avoid claims you cannot substantiate.
Map the technical requirements
List forms, CRM tools, payment providers, booking systems and reporting needs. Identify the account owner and any external supplier whose input is required.
Separate launch essentials from later improvements
A focused first release is easier to scope and test. Agree what must work on launch day and what can be added after there is evidence of demand.
Plan the handover
Clarify who maintains the website, updates content and reviews enquiries. Include licences, hosting and support in the budget.
Your next step
Prepare a one-page brief covering your audience, offer, required pages, integrations, budget and timing. CONSAI can help turn it into a practical project scope.
