CONSAI rebuilt Smile Avenue Dental and SOLAÉ Aesthetics as a bilingual, search-ready clinic platform: two distinct care journeys, one trusted Dubai destination and a clearer route from discovery to consultation.
Illustrative project artwork; not a live website screenshot.
The brief
Smile Avenue needed more than a visual refresh. Dental and facial-aesthetics patients arrive with different questions, urgency and decision criteria, while the clinic still needed to protect one address, one reputation and years of existing search visibility.
Our approach
We created a brand-within-a-brand architecture: Smile Avenue remains clinical and specialist-led, while SOLAÉ provides a dedicated aesthetics journey. Treatment, practitioner, location, trust and booking signals are structured as one connected path for patients, search engines and AI answer systems.
Project scope
Custom WordPress engineering, responsive UX/UI and content templates
Dental and SOLAÉ brand architecture with separate treatment journeys
Treatment, practitioner, FAQ and booking information architecture
Bilingual English/Arabic-ready navigation and localized search structure
Technical SEO migration, legacy-URL mapping and local discovery architecture
Trust, reviews, reputation, hosting and ongoing technical operations
What was built
Dedicated Dental and SOLAÉ treatment routes from the first meaningful choice
Doctor-to-specialty-to-treatment relationships for clearer patient confidence
Legacy treatment URLs mapped to relevant current destinations through permanent redirects
Location, review, treatment and consultation information connected in the live experience